There is no real need to change the appearance of the usual round clocks. But Aleksey Belyalov does not think so; his RollOclock wall clock is made in the form of a long rectangle.

Here’s how the designer describes his creation:
“RollOclock is a wall clock. This clock shows us the current time as all the others. Only the principle and mechanism of the clock may seem a bit unusual and not standard. If you take the classic mechanism of the clock, then the one familiar to us is when it has two (three) arrows that point to the figures, arranged in a circle. The principle of RollOclock does not differ from usual ones. Only instead of the arrow there is a mark on the glass of a long box on the wall, and the usual rounding is deployed in a different plane.”
The mechanism of RollOclock is very simple. The edges have two shaft, that are swirling through the mechanism. Together with the shaft the tape is also spinning, divided into two colors – black (from 12:00 to 24:00), and white (from 24:00 to 12:00). Everything is very simple.
And remember, no matter how “punctual” you clocks are, they still show you the time that has passed.